eCommerce and CPG buy something different. Not self-discovery — differentiation. In a category where everyone looks the same, positioning is what protects your margin and earns your premium.
I keep your brand's position sharp as the category moves: monitoring competitors, refining the message that justifies your price, and validating your creative and campaign direction against the brand specification. I'm the brand brain that keeps you distinct — I don't run your ads or make your creative.
The stakes here are margin and category, which is why this sits at the top of the practice.
Questionnaire plus an onboarding clarity session that produce a competitive positioning foundation for the category you play in.
Positioning refinement and forward direction as the category, competitors, and channels shift.
The generative session that keeps founder and brand story authentic — the human layer competitors can't copy.
Continuous competitive and category monitoring so your positioning stays a step ahead of the shelf and the scroll.
I advise your content team or agency and validate creative and campaign direction against the brand specification.
Time commitment: managed. Capped roster to keep category monitoring genuinely current.
Category and competitive positioning is built up front as a standalone foundation document, before the monthly clock starts — so the retainer is spent keeping you sharp, not starting from zero.
$2,500 one-time — delivered as a standalone foundation document before the monthly retainer begins.