The strategist-on-retainer model, for companies that already have people making the work but need the brain that keeps it coherent.
We build the brand specification together — positioning, messaging architecture, narrative, proof. Then I advise your content team or agency and validate their output against that spec, so the standard holds without me making the work. You get sharper positioning and a team that finally knows what "on-brand" actually means.
The engagement runs on a quarterly arc so it compounds instead of drifting: diagnose, then build the messaging, then set the go-to-market or content strategy your team executes.
Questionnaire plus a live onboarding clarity session that produce a foundational positioning document.
Forward direction against the quarterly arc — positioning, then messaging architecture, then go-to-market / content strategy.
The generative check-in that keeps the company's story rich, human, and true to the brand.
I work with and advise your content team or agency, and validate their content against the brand specification we've created.
Time commitment: managed. Client count is capped so the standard — and the effective rate — holds.
The foundational positioning work is heavier here, so it's delivered up front as a standalone artifact. It front-loads the deep thinking so the monthly retainer stays focused on direction and validation — and it filters for clients ready to invest.
$2,500 one-time — delivered as a standalone foundation document before the monthly retainer begins.